Ecology and respect above all
At Fluf, every bag is more than just a practical everyday accessory. It's the result of a deep commitment to health, the environment, and social justice. Made from eco-friendly, non-toxic materials, Fluf bags meet—and often exceed—the strictest international food safety standards. Whether you're carrying lunch, a snack, or everyday essentials, you can rest assured knowing that Fluf products are designed to be as healthy as they are sustainable.
A committed company
At Fluf, every material choice is made with the utmost care, aiming to strike the perfect balance between durability, performance, and responsibility. Fabrics are washable, durable, made from organic or recycled fibers, and tested to ensure their safety. But Fluf's commitment doesn't stop with its products: the brand actively supports organizations working for a fairer and more sustainable world, and makes a point of doing good, every day.
About Fluf
At Fluf, it all started with a simple observation: most lunch bags are poorly designed—they smell bad, don't wash well, and sometimes contain toxic materials. Nathalie Butterfield and Terra Kushner created Fluf to change that, with ethical, practical, and stylish bags. Handmade from organic and recycled materials, they're machine washable, food-safe, and built to last. Designed for real life, they combine sustainability, health, and design... without compromise.
