The collaboration between Seletti and Studio Job transforms a chair into a powerful visual work of art
Some objects are meant to be admired before they are used. The Industry chair by Seletti is one of them. Born from the encounter between Seletti and the Flemish duo Studio Job — a collective of artist-designers renowned for their works at the crossroads of exceptional craftsmanship and contemporary avant-garde — it transforms a simple garden chair into a dense, mysterious, and profoundly human visual manifesto.
A classic silhouette revisited with a finely perforated aluminum structure
The silhouette of the Industry dining chair deliberately draws from the repertoire of 19th-century Victorian wrought iron furniture: a medallion back with a rounded top, gracefully curved legs with generous lines, and a round seat adorned with relief patterns. These gentle and bucolic forms, deeply rooted in collective memory, serve as the starting point for a radical reinterpretation. For it is in their treatment that everything changes: entirely crafted from perforated cast aluminum, the chair becomes a metal lace of astonishing complexity, a true goldsmith's work on a furniture scale.
A complex graphic composition exploring human duality through rich iconography
The backrest, a true canvas to decipher, concentrates the essence of Studio Job's visual language. Sunflower blooms, butterflies, a peace and love sign, a royal crown, keys, chess pieces, guitars, cups, cogs… the motifs interlock, overlap, and respond to each other in a graphic profusion that doesn't reveal itself at a single glance. Each detail is a symbol, each symbol tells a fragment of the human condition. This singular iconography explores the fundamental duality of being: man at work, shaping the world with tools and machines, and man as a philosopher, in perpetual search of meaning. Machines and nature, life and death, order and chaos coexist in this ornamental grammar that reproduces, in metal, the elusive and colorful nature of existence.
Varied colors and a durable design to enhance all outdoor spaces
Designed for outdoor use, the Industry chair is available in several colors — immaculate white, intense black, or electric blue — allowing it to adapt equally well to a stately garden, an urban terrace, or a dining area. Lightweight despite the apparent density of its patterns, it withstands the elements while maintaining a remarkable visual presence in all lights. Placed alone against a stone wall or gathered around a bistro table, it instantly transforms the atmosphere of an outdoor space into something unexpected, a little unruly — and infinitely more interesting.
Do you like the Industry design? Find the entire collection here.