But growing up in Canada, Tracey was often frustrated by the salt and mud that ruined her most prized possessions - her shoes. After one particularly harsh winter, she had enough and set out to find a solution.

In less than a year, she developed, produced and launched original BootRescue. Encouraged by the success of this product, she went on to develop a line of care products (still all-natural), which have kept shoes, boots and bags around the world looking good and lasting longer.