BootRescue founder Tracey Sloga is a Canadian with a passion for fashion who has always been committed to taking care of her shoes and boots to make them last longer.

    Have the idea

    But growing up in Canada, Tracey was often frustrated by the salt and mud that ruined her most prized possessions - her shoes. After one particularly harsh winter, she had enough and set out to find a solution.

    Make it happen

    In less than a year, she developed, produced and launched original BootRescue. Encouraged by the success of this product, she went on to develop a line of care products (still all-natural), which have kept shoes, boots and bags around the world looking good and lasting longer.