Taschen All-American Ads of the 80s, livre d’art. L’émergence du monde numérique annonce un bouleversement majeur de l’industrie publicitaire
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All-American Ads of the 80s

978-3-8365-8861-4


Regular price49.95$
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A decade marked by the emergence of digital technology.

Taschen 's book "All-American Ads of the 80s" offers a fascinating account of the evolution of the advertising industry during a decade that saw the emergence of the digital world and heralded a major upheaval in this field. While outward signs of uninhibited consumerism, such as wads of cash or Calvin Klein boxers, were widespread, the 1980s were also marked by the imminent arrival of cell phones and predictions of the coming end of print media. Despite these changes on the horizon, advertisers continued to spend lavishly during this decade, one of the most extravagant, outrageous and prosperous of the 20th century.

Advertising extravaganza in a prosperous decade

"All-American Ads of the 80s" presents a selection of the most legendary advertisements of this era, offering a visual dive into the culture and consumerism of the 80s. The advertisements captured in this work reflect the energy, creativity and sometimes the excess of this decade marked by rapid cultural and technological changes.

A visual dive into 80s culture and consumerism

For fans of history, graphic design, and 1980s popular culture, this book is a captivating window into an era where advertising played a major role in defining the culture and aspirations of society.

  • authors: Steven Heller and Jim Heimann
  • languages: English, French and German
  • 640 pages
Description Imperial Metric
Width 7.7" 19.6cm
Height 10" 25.5cm
Weight 5.5 lbs 2.5kg
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Culture for all

Taschen aims to be read by as many people as possible and wants the culture of art to be known by everyone. Taschen therefore prints its books in several languages on the same book. This allows the company to lower its costs and to be able to sell at low prices. In addition, the illustrations take up a lot of space in the books.

Taschen
Limited edition

Alongside its so-called economic publications, Taschen is looking at more limited or even unique editions. The publishing house has published some of the most expensive books in history, such as the one on Muhammad Ali or the heaviest volumes, the famous culinary bible.

About Taschen

Founded in Cologne in 1980, Taschen is a publishing house that has made a name for itself by specializing in the publication of highly illustrated books available in several languages. Benedikt Taschen, its founder had the intention to put forward all types of art and that culture be accessible to as many people as possible.